Post by account_disabled on Dec 25, 2023 1:24:46 GMT -5
Data from your real clients and several very well-founded assumptions. Being very clear about the characteristics of your potential buyer will allow you to give a better focus to your content, so that you only talk about topics that interest them, and—above all—that are truly useful to them. Ask yourself the following: Do my buyer personas like webinars? What type of information do they need? Can I only offer this content in this format? What hours are these users available? In this video we tell you—in more detail—what a buyer persona consists of: 3. Choose a good topic and presenters Since you have well focused on who your participants will be, the next thing will be to choose the topic you are going to talk about.
This part can be simple if you have already perfectly defined your buyer persona, since you already know in advance the topics that interest them. We recommend that you use Phone Number List topics that are not so simple, and that require a more extensive explanation for their understanding, since these simple topics could be covered by articles and graphic content. Try to use examples, add graphics if necessary, and explain in detail each of the steps and keys of your topic , so that the user takes away a considerable amount of information. In this part ask yourself: After my webinar, what problems and doubts will I have resolved for you? Is the information I am giving valuable enough for you to sign up? What is the difference between my webinar and that of the competition? After this, it is important that you choose who will teach the webinar.
The most viable option is always the expert on the topic you have selected, but you can invite people from various areas to give different points of view. 4. Decide what media and platforms you will use Once you have well defined the objectives, audience, topics and presenters, it will be time to choose the various platforms - social networks -, software and other means of distribution. These points can be summarized in the following list: Platforms where the live will be: There are several platforms that allow you to hold a webinar; They can be YouTube, Facebook, LinkedIn, Zoom, etc. Remember that it has to be a private entrance. Specific date and time: You'll need to do this several weeks in advance—about two or three—to allow enough time for people to sign up.
This part can be simple if you have already perfectly defined your buyer persona, since you already know in advance the topics that interest them. We recommend that you use Phone Number List topics that are not so simple, and that require a more extensive explanation for their understanding, since these simple topics could be covered by articles and graphic content. Try to use examples, add graphics if necessary, and explain in detail each of the steps and keys of your topic , so that the user takes away a considerable amount of information. In this part ask yourself: After my webinar, what problems and doubts will I have resolved for you? Is the information I am giving valuable enough for you to sign up? What is the difference between my webinar and that of the competition? After this, it is important that you choose who will teach the webinar.
The most viable option is always the expert on the topic you have selected, but you can invite people from various areas to give different points of view. 4. Decide what media and platforms you will use Once you have well defined the objectives, audience, topics and presenters, it will be time to choose the various platforms - social networks -, software and other means of distribution. These points can be summarized in the following list: Platforms where the live will be: There are several platforms that allow you to hold a webinar; They can be YouTube, Facebook, LinkedIn, Zoom, etc. Remember that it has to be a private entrance. Specific date and time: You'll need to do this several weeks in advance—about two or three—to allow enough time for people to sign up.